David Cohen co-founded Pala Real Estate applying meticulous attention to the development and management of high character properties. His strategic acumen in property repositioning has earned Pala a reputation for excellence. His dedication to crafting spaces that resonate with quality and character has been pivotal in establishing Pala’s esteemed portfolio beyond real estate. David’s previous experience working in the hedge fund industry and business endeavors in hospitality showcase his diverse capabilities.

Jay Greenberg co-founded Pala Real Estate (formerly Z+G Property Group) in 2014 by utilizing the institutional experience gained from larger New York City-based real estate firms to own, operate and manage multi-family and mixed-use properties in the New York City area. Jay spearheaded the acquisition of over $300 million worth of property within in NYC and Charleston, SC over the past 10 years. His philosophy of using relationships, local knowledge, and value-add strategies to deliver above average returns is paramount to every transaction.

Amy Gorman heads Pala Real Estate’s property management team, drawing on her comprehensive experience from Greystar to Related. She’s reshaping standard operating procedures and scaling Pala’s property management, infusing the team with her deep institutional expertise to optimize Pala’s growing portfolio.

Jackie Alvira steers the strategic direction for Pala Real Estate’s portfolios, enhancing performance across numerous properties. Integral to the acquisitions team, her keen analytical skills ensure a seamless progression from due diligence to deal closure. Jackie’s extensive experience, backed by an MBA from The Wharton School and a BS from Penn State, enriches Pala’s asset management endeavors.

Lizzy Kaplan expertly manages property and construction at Pala Real Estate, with a keen eye on design that propels asset value and rental growth. Her holistic approach ensures seamless operations, cultivates strong resident and client relationships, and drives Pala’s reputation for operational excellence and high client satisfaction.

Conor Hussey brings his specialized expertise to Pala Real Estate, overseeing multifamily and self-storage acquisitions and asset management since 2024. Adept in navigating complex transactions, his strategic prowess has been instrumental in guiding over $1 billion in real estate deals, bolstering Pala’s robust self-storage sector and broader asset portfolio.

Lacy Cohen serves as the pivotal point of contact for Pala Real Estate’s condominium and cooperative properties. She maintains diligent oversight, ensuring financial, insurance, and maintenance standards align with governing documents and regulations. Lacy’s collaborative relationships with board members, vendors, and Superintendents are vital to her role in overseeing the nuanced requirements of condo and co-op management.